3 Ergebnisse.

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development have changed forever. There is no longer control over where and how consumers receive marketing messages. The consumer has almost limitless choices for making a purchase in a decision window that is smaller than ever before and consumers are looking for a relationship, not a transaction. Laddering is a process that allows compa...

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development have changed forever. There is no longer control over where and how consumers receive marketing messages. The consumer has almost limitless choices for making a purchase in a decision window that is smaller than ever before and consumers are looking for a relationship, not a transaction. Laddering is a process that allows compa...

With the introduction of new disruptive technologies in recent years, the rules for marketing and product development have changed forever. There is no longer control over where and how consumers receive marketing messages. The consumer has almost limitless choices for making a purchase in a decision window that is smaller than ever before and consumers are looking for a relationship, not a transaction. Laddering is a process that allows compa...